Shopify Plus and Shopify Advanced: What’s Best for Your Business

In the fast-evolving domain of e-commerce, the process of choosing the most suitable platform for your online store is of utmost importance in realizing success. Shopify, a renowned name in the realm of e-commerce solutions, provides a comprehensive array of plans tailored to businesses at different phases of development. Among the multitude of choices available, two standout options, Shopify Advanced and Shopify Plus, are specifically designed to cater to the needs of high-volume merchants. However, prior to making a decision based solely on their reputation, it is imperative to delve deeply into the intricacies of these plans to ensure they align perfectly with the strategic goals and aspirations of your business

Shopify Advanced:

Ideal for Growing Businesses

Shopify Advanced caters to online stores and brands with projected rapid growth. If your business is on an upward trajectory and you need advanced features, this plan could be a great fit.

Affordable Fee

The monthly fee for Shopify Advanced is clearly more affordable compared to Shopify Plus.

Low Transaction Rates

It comes with low transaction rates, which can be advantageous for businesses aiming to optimize costs.

Deep Insights

Shopify Advanced provides in-depth performance insights. This allows you to monitor your shop’s performance and make data-driven decisions.

Shopify Plus:

Enterprise-Level Solution

Shopify Plus is the enterprise version of Shopify. Renowned brands like Nestle, Red Bull, Pepsi, and fashion designers such as Rebecca Minkoff and Victoria Beckham choose this plan.

Total Control Over Checkout

One of its standout features is full control over the checkout process. This level of customization is appealing to merchants running large-scale businesses.

Custom Pricing

The monthly cost for Shopify Plus is established on an individual basis, but it typically starts at $2,000 per month or 0.25% of your month’s revenue (only in months when revenue surpasses $800k).

Highly Scalable

Shopify Plus is designed for ambitious growth goals. It provides innovative capabilities and flexibility for large brands

Let’s explore the customizable checkout process in Shopify Plus:

Checkout Extensibility:

What Is It?: 

Checkout extensibility allows brands to make code-free customizations to their checkout using a suite of powerful apps and branding tools.

Upgrade-Safe Customizations: 

Unlike editing and maintaining code in the old checkout.liquid theme file, customizations made with checkout extensibility are upgrade-safe. Brands can access new checkout features as soon as they become available.

Integration with Shop Pay: 

Customizations seamlessly integrate with Shop Pay, ensuring a consistent experience across guest checkout and Shop Pay.

Showcase Your Brand:

  • Use the all-new checkout editor to extend your brand throughout the checkout. Customize fonts, colors, and more.
  • For advanced customizations, work with a developer to control elements like favicons and button styles.

Advanced Customizations:

Brands can leverage APIs and UI components to build bespoke customizations for Shopify Checkout.

Here are 5 ways to customize Shopify Checkout with checkout extensibility:

Brand Showcase: 

Extend your brand’s personality by customizing fonts, colors, and other visual elements.

Upsell Offers: 

Add upsell messages within the checkout to increase average order value and cross-sell relevant items.

Custom Messages: 

Communicate vital information during checkout, such as delivery instructions or special offers.

Payment Customizations: 

Tailor payment options to suit your business needs.

Track Customer Behavior: 

Use customizations to track behavior and optimize the checkout process.

Shopify Payments for Shopify Plus:

Accept Credit Cards Online: 

Shopify Plus payment processing allows you to accept credit cards online.

Shop Pay Integration: 

Activate Shop Pay, the fastest one-tap checkout on the internet, to speed up your checkout by 4X.

How do I integrate Shop Pay with my store?

Set Up a Shopify Account:

If you don’t already have a Shopify store, sign up for one. Visit Shopify’s sign-up page and follow the steps to create your account.

Skip this step if you already have a fully configured Shopify store.

Configure Your Store:

Fill out your store with products, services, pricing, and other relevant details.

If you’re migrating from another ecommerce platform, you can likely port most of your existing content to Shopify.

Enable Shop Pay:

  • Log in to your Shopify admin dashboard.
  • Go to Settings (bottom left corner).
  • Click on Payments.
  • Within the Shopify Payments section, click the Manage button.
  • Scroll down to the Shop Pay section and check the checkbox next to the Shop Pay logo.
  • Click Save.

Customize Your Checkout Process and Page:

  • Once Shop Pay is enabled, you can customize the checkout process to align with your brand.
  • Use the checkout editor to extend your brand’s personality by customizing fonts, colors, and other visual elements.

For more advanced customizations, work with a developer to control elements like favicons and button styles.

Track Performance:

  • Monitor the performance of Shop Pay in your store.
  • Keep an eye on conversion rates and customer satisfaction.
  • Adjust settings as needed to optimize the checkout experience.

What are the benefits of using Shop Pay?

Accelerated Checkout:

Shop Pay streamlines the checkout process, allowing customers to complete their purchase with just a few clicks.

It remembers and autofills payment information, reducing friction and making it easier for repeat customers to check out quickly.

Reduced Cart Abandonment:

By automatically applying saved payment information, Shop Pay helps reduce cart abandonment. Customers are less likely to abandon their shopping carts before completing the purchase.

This feature can significantly boost conversion rates for your online store1.

Secure and Encrypted:

Customer payment information is encrypted and securely stored. It is only accessible to stores when an order is placed.

This ensures both customer privacy and transaction security.

Flexible Payment Options:

Shop Pay allows customers to select pickup or delivery options if your business provides those services.

It supports multiple languages, catering to a diverse customer base.

Environmental Impact:

Every Shop Pay purchase contributes to reducing the carbon footprint. It removes carbon from the air at no extra cost.

By choosing Shop Pay, you’re supporting eco-friendly practices2.

Built-in Chargeback Protection:

With Shopify Protect, you get chargeback protection on eligible Shop Pay transactions.

This provides peace of mind for businesses, allowing them to fulfill more orders without worrying about fraudulent chargebacks.

What is Shopify Protect?

Shopify Protect is a free service that offers chargeback protection for Shop Pay transactions on Shopify, Facebook, Instagram, and Google. Here are the key details:


Shopify Protect covers the total order cost, chargeback fee, and handles the dispute process on protected fraud-based chargebacks1.

It ensures that orders marked as “protection active” are eligible for protection and safe to fulfill. This allows you to confidently approve more orders and ship faster.


Fraud Prevention: Shopify’s fraud algorithm uses data from across their network to catch the latest forms of fraud, ensuring your store stays secure.

Upgrade-Safe Customizations: Unlike manual code edits, customizations made with checkout extensibility are upgrade-safe, allowing you to access new checkout features.

Shop Pay Integration: Shop Pay, the fastest one-tap checkout, is seamlessly integrated with Shopify Protect.

Environmental Impact: Every Shop Pay purchase contributes to reducing the carbon footprint.


Shopify Protect applies to eligible Shop Pay transactions authorized through Shopify Payments, at no extra cost.

To qualify for protection, fulfill eligible orders within seven days and provide a tracking number from a supported carrier.

Shopify will manage the dispute process for any fraud-based chargebacks

How do I enable Shopify Protect?

To enable Shopify Protect, follow these steps:

Log in to Your Shopify Admin Panel:

If you don’t have a Shopify store yet, you can start a free trial.

Once logged in, navigate to the “Online Store” section.

Access Preferences:

Click on “Preferences” from the left-hand sidebar.

Activate Protection:

Scroll down until you find the “Password protection” option.

Toggle the switch to activate Shopify Protect.

Enter a secure password of your choice.

Save Your Settings:

Save your changes, and you’re all set!

How do I know if my store is eligible for Shop Pay?

Shop Pay Installments:

To use Shop Pay Installments, ensure the following:

You have a United States billing address.

You are signed up for Shop Pay.

Your order falls within the range of $50 USD to $20,000 USD, including shipping and taxes.

If your order includes physical products requiring shipping, provide a United States shipping address. For digital products, a US shipping address isn’t necessary.

For orders split into four bi-weekly payments, use a supported credit card or debit card. For monthly installment payments, only a supported debit card is accepted.

Note that Shop Pay Installments is powered by Affirm, which reviews your application at checkout12.

Shopify Payments Settings:

Access Shop Pay Installments in the Shopify Payments settings on your store’s Payments page.

Your customers must also meet certain eligibility requirements, including having a billing address in the United States and being signed up for Shop Pay.

The total order amount must be between $50 USD to $20,000 USD for customers to qualify

What is the dispute process for fraud-based chargebacks?

Cardholder Files a Chargeback:

A cardholder identifies fraudulent or inaccurate charges on their credit card statement.

They initiate a chargeback by contacting their issuing bank and providing relevant details about the disputed transaction.

Issuing Bank Reviews the Claim:

The issuing bank examines the cardholder’s claim.

If the claim is deemed valid (e.g., due to fraud or unauthorized activity), the bank proceeds to the next step.

Acquiring Bank Involvement:

The issuing bank sends the chargeback to the acquiring bank (the bank that processes payments for the merchant).

The acquiring bank reviews the chargeback and assesses its validity.

Merchant Notification:

If the chargeback is considered valid, the acquiring bank notifies the merchant.

The merchant receives information about the disputed transaction and the reason for the chargeback.


The merchant has the opportunity to dispute the chargeback by providing evidence.

This evidence may include order details, shipping records, communication with the customer, and any other relevant information.

The acquiring bank evaluates the evidence and makes a decision.


If the merchant’s evidence is compelling, the chargeback may be reversed, and the funds returned to the merchant.

If the chargeback is upheld, the merchant bears the loss, and the cardholder receives a refund.


In Conclusion: Enter the realm of e-commerce equipped with the ideal partner. In the dynamic landscape of online business, selecting the optimal platform serves as your guiding beacon towards prosperity. Shopify Advanced and Plus stand as formidable options tailored for high-volume enterprises at varying stages of development. While Advanced facilitates your growth trajectory through enhanced functionalities and adaptability, Plus offers unparalleled customization, scalability, and support, catering to enterprise-level demands. By meticulously assessing their capabilities and aligning them with your distinctive business requirements and resources, you can confidently traverse the complexities of e-commerce and select the path that paves the way for your online store’s triumph. Embrace your journey with the perfect Shopify plan as your ally and witness your business thrive within the bustling digital marketplace.

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